Interactive Promotional Products
INCREASE BRAND AWARENESS
Use Mann Materials to capture more "Top-Of-Mind" market share
According to the Oxford Martin School, GDPR has cost businesses an 8.1% decline in profit and a 2.2% drop in sales.
As consumers become more aware of data privacy, less people are opting in to organisations trying to market to them. Many outright decline consent.
You risk receiving hefty penalties and perhaps legal repercussions if you fail to follow the rules. Non-compliant messaging can also drastically harm your brand's reputation and turn away customers.
+ This may potentially result in violating privacy or spam laws.
+ This could then result in big fines
+ Which results in huge reputation damage
+ Lack of trust from future customers and prospects
+ Pissed off prospects
+ And ultimately losing potential and existing customers
+ Which will have an impact on revenue and market share
Mann Materials can be used during face-to-face interactions to incentivise marketing opt-in while complying with GDPR, POPI and CCPA. Examples of face-to-face interactions include:
Events: Sponsored Events, Fundraising Events, Speaking Events
Conferences
Conventions
Trade Shows
Business Expos
Forums
Lunch and Learns
In Field Sales When Meeting Prospects
Golf Tournaments
Road Shows
Sport Days
Company Tours
Collaborate with complementary businesses and organizations for distribution
Co-marketing with partners for distribution
Company Introduction Package
Compliment other marketing materials like flyers, brochures
Give it out during in person meetings
Sponsorships
VIP Dinners
Point Of Sales
Product launches
Entertainment events
Community meetups
Thought leadership workshops
Fundraisers/Philanthropic events
Incentivize people to join your virtual events
Customer Appreciation
Competitions
Thank You Gifts
Adventures & Retreats
Career Fairs
In Store Promotions
Kiosks
Incentivizing referrals
Guerilla Marketing
Press Outreach
When someone comes to your office
Public relations
Bulk Mailings
In reception areas
Product launches
With Mann Materials Intelligent Products, watch your marketing opt-in rates increase.
Whilst gaining consent from your visitors to track is ethically correct, getting it done right is not as straight forward as you may initially think. In a nutshell, you are going to lose data - it’s a simple fact that some people do not wish to be tracked and will not opt-in. It’s the price you pay in order to gain the trust of your visitors.
What is a reasonable opt-in rate? Depending how you implement your consent banner, the price to be paid can be a disastrous 70% loss of visitor traffic, or it can be a manageable 20-30% loss.
USE THIS SPACE TO PROMOTE YOUR BUSINESS
